DIOR GOLD HOUSE
CULTURAL PROJECTSDIOR GOLD HOUSE > PANAJON COLLECTION (2024)
Dior Gold House – Panajon Collection
Engaged to translate traditional Thai gilding techniques into a contemporary luxury environment, SUMPHAT approached gold leaf not as ornament but as cultural language.
The collaboration involved:
- Cultural narrative direction
- Material reinterpretation strategy
- Artisan coordination
- Spatial integration
The result positioned Thai craftsmanship within a global luxury dialogue—refined, contemporary, and culturally grounded.
